Why is product photography important?It visually represents your brand, influences purchase decisions, and can increase sales, both in-store and online.
What are the best lighting setups for product photos?Soft, diffused lighting is ideal. Consider using a lightbox for smaller items.
What kind of background should I use for my product photos?A neutral, seamless backdrop (often white) highlights products effectively. Some of our customers love using colored papers and natural backgrounds that help their product stand out.
How can I ensure the color of the product in the photo matches its real-life color?Use color-calibrated monitors and proper white balance settings.
Do I need to invest in professional equipment?Quality matters. Pro equipment yields better results, but smartphones can suffice for certain platforms.
How can I use product photos to enhance in-store displays or promotions?Large, high-res images draw attention. Showcase product features and benefits prominently in both print and digital signage, as well as online.
Is it beneficial to include people or models in product photos?Yes, it provides scale and context, helping customers visualize product usage.
What’s the difference between lifestyle shots and studio shots, and when should I use each?Lifestyle shows products in real-life scenarios, often with models hands or even full bodies in the shot. Studio focuses solely on the product. Use both for context and detail.
What are the legal considerations, especially when using models or shooting in certain locations?Obtain model releases, property permissions, and be aware of trademarked or copyrighted elements used in any shoot. I’ll help you manage these issues for each shoot we book.
